-
Bankers, Models and The “Height” Rule
The top nightclubs in the world urge their promoters to bring tall women to their venues. Some, like New York City's Provocateur have a spe ...
TEDx IB @ York Talk + Link
I just gave a TEDx Talk at The York School which went really well. It was about how the stock market dictates trends in fashion, music and ...
Collecting Data From Unlikely Situations
I was asked to give a talk at O'Reilly media's Ignite! Strata conference - on the business of data. I'm a huge data-nerd, and this talk rev ...
The Importance of Context With Marketing
The Washington Post put together an interesting study on the effect of context as it relates to how we perceive and behave in a situation. ...
Remix-Lab Talk On The Relationship Between Music & The Automotive Industry (Part 1)
Purchasing a car represents a major decision in an individual's life. Next to one's home, it's typically the most expensive item that peopl ...
How Wearing Beer Goggles Works?
A study from the University of Roehamptom was released outlining how alcohol can alter our perception of beauty. As mentioned before, we de ...
Beer Cups That Pour From The Bottom
I don't really need to explain why this invention made it on to this blog. These beers pour from the bottom of the cup, and can fill 50+ cu ...
TED Fellowship Booklet & Follow Me On Twitter @Yalefox
I just received a copy of the TED fellows booklet. For those out there who haven't been to a conference, it's a chance to see what it's lik ...
Coatcheck The Smart Way
A few places I've been to recently have been adopting a different way to check coats. Instead of having a designated coat check booth where ...
MRI Studies as a Cutting Edge Tool For Powerful Marketing Campaigns
My secret passion that I've been working towards is starting to come together. This is the field of Neuromarketing. Neuromarketing is a rea ...
Bottles As Nightclub Props To Indicate Status
In order to get in to some of the most popular nightclubs, you have to either know somebody, be a celebrity, have money to purchase bottles ...
2011 Musical Structure Changes In Pop Music, Finally. Changes To DJ’s “Knowing Their Music”
An eclectic DJ set doesn't consist of just dropping the hottest tracks. It's when DJs do this that club owners tend to use the "you're all ...
My Research Published In Textbooks
I just found out some of my research in Musical Attention Deficit Disorder will be published in the next edition of Sociology: Your Compass ...
Natural Brain Chemistry of Artists, Emotional Responses and Why “Divas” Exist
Many male and female rockstars have stereotypically been considered "Div as." I've DJ'ed shows with many artists that definitely act holier ...
I’ve Been Awarded A 2011 TED Fellowship
It's with much honor to announce today that I've fulfilled one of my life goals, and have been selected from thousands of applicants for a ...
Indie Labels Dominate Over Major Labels In Grammy Nominations
For the first time ever, the 2011 Grammy awards is going to have a slightly different soundscape. Over half of the nominations, 273 of the ...
Social Status, What The Opposite Sex Finds Desireable, and Why Booking Celebrities at Nightclubs is Worthwhile.
Is sexiness sexual preference? Or a complex reaction of biochemistry. Let's talk. Countless studies investigating what members of the op ...
What Smell or Scent Do We Consider Attractive?
The perfume industry has spent untolds amount of money manufacturing scents to interest members of the opposite (or same) sex. Much researc ...
Market Volatility & Beat Variance Relationship
There have been a number of responses regarding my research on the relationship Billboard Hot 100 charts and the state of the economy. It s ...
How The Stock Market Influences The Hot 100 Billboard Charts
First and foremost, a special thanks to those who have helped me researching this topic for the past 16 months. Dr. Robert J. Brym at th ...
Music Induced Chills – A Failure For An Organism To Predict It’s Environment
I've had a lot of positive feedback from the article about music induced chills, or frissons. I’ve taken parts of Dr. Huron’s theory and bo ...
Melodyne & How It Will Change Remixing Forever
Celemony released one of the most anticipated plug-ins of all time this week. The latest version of their popular Melodyne Plug-in with DNA ...
Game Theory & The Cost of Bottle Service
I’ve been wanting to write a post on Game Theory as it affects the bar and nightclub scene. Prisoner’s Dilemma is definetely my favorite so ...
Why We Experience Goosebumps During A Piece of Music We Love?
Have you ever listend to a song that’s given you shivers? The pleasant feeling of chills running up your spine are actually called Frissons ...
The Meaning of Darwin Vs The Machine
A lot of people ask what the name "Darwin vs The Machine" is all about. In a nutshell, it pokes fun at the idea of how evolution has crafte ...
Music’s Effect On Wine Tasting
One of my corporate clients handles marketing for a number of German Wines in Ontario. During a consultation, we sat down to uncover what t ...
The Most Beautiful Faces and Social Perception
This is one post in a series outlining the evolutionary background behind stereotyping. The researchers at Beauty Check pulled off proba ...
Fake Boobs, False Reproductive Signals and Cognitive Dissonance
It’s no secret that women’s breasts trigger a sexual response in men, particularly among western civilization. Evolution has selected thi ...
The Cost of Producing Rock vs Rap, and Favouring Musical Stereotypes
This is the second in a series of posts involved with some of the behind-the-scene Economics of the music industry. Particularly stuff that ...
Stereotypes On Personality Traits Related To Musical-Genre Preferences
This is a review of some research published involving stereotypes and music. More specifically, if fans of certain genre were perceived to ...
Ortofon’s New S-120 Technology For DJs
The new technology behind the S-120 and what’s patented has much to do with the new Asymmetric Suspension System. This allows you to op ...
Music, Speech and The Minor Third
Click here to hear a minor chord Click here to hear a major chord Music has the ability to express emotion. Even an untrained ear can t ...
A Few Reasons Why We Listen To Music
I read an interesting paper trying to shed some light on why we listen to music. Here are two charts that are interesting enough to post up ...
Techno Music and The Future of Sound
One of the ideas behind the genre of Techno, is that it attempts to predict the qualities of music in the future. My friend, the Intrepid T ...
