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The Science Behind Nightlife Culture
    
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Inside The DJ Booth: How Strategic Track Selection Can Enhance Experience, Foster Loyalty and Boost Profits
Bottles As Nightclub Props To Indicate Status
The Power Of Scent Marketing & Parallels In The Music Industry
How The Stock Market Influences The Hot 100 Billboard Charts
I’ve Been Awarded A 2011 TED Fellowship
Click to see all posts
bankeranduma

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Bankers, Models and The “Height” Rule

tedx2

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TEDx IB @ York Talk + Link

Ignite Talk

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Collecting Data From Unlikely Situations

Joshua Bell. Photo by Chris Lee

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The Importance of Context With Marketing

Hyundai Veloster

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Remix-Lab Talk On The Relationship Between Music & The Automotive Industry (Part 1)

NYC Pigeon Dunks

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My Talk With Jeff Staple At Remix-Lab for Wired Magazine Fueled By Hyundai

Casino Image

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Congratulations, You’ve Lost! How Slot Machines Disguise Losses as Wins

Duplication Machine

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First To Market & The Duplication Machine

Beer Goggles

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How Wearing Beer Goggles Works?

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Freakonomics Coverage on Brand Loyalty and Infidelity

Cheating In Relationships

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What Drives People To Cheat In Relationships and Brand Loyalty & Conversion

Ortofon DJ News - Yale Fox

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Ortofon DJ News Feature w/ Bob Sinclair Cover

Coke vs Pepsi

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Pepsi vs. Coke & fMRI Research. Guess What? It’s About More Than Just Taste.

Yale Fox 2011 TED Fellow

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TED 2011: Billionaires, Astronauts and Middle East Activists

Beer Pint

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Beer Cups That Pour From The Bottom

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TED Fellowship Booklet & Follow Me On Twitter @Yalefox

Coat Pile

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Coatcheck The Smart Way

Surgeon Generals Warning

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MRI Studies as a Cutting Edge Tool For Powerful Marketing Campaigns

Bottle Service Explosion

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Bottles As Nightclub Props To Indicate Status

Sheet Music - Changes To Pop Structure

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2011 Musical Structure Changes In Pop Music, Finally. Changes To DJ’s “Knowing Their Music”

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Tempo or Key, Which Does Our Brain Compute Faster? Why Does It Matter?

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My Research Published In Textbooks

Russel Brand Diva

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Natural Brain Chemistry of Artists, Emotional Responses and Why “Divas” Exist

Crackberry'd Documentary

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Crackberry’d: Are We Digital Dummies? Documentary Airs in USA Jan 4th

TED3

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I’ve Been Awarded A 2011 TED Fellowship

Nightclub & Bar

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I Will Be Speaking At The 2011 Las Vegas Bar & Nightclub Convention and Trade Show in Las Vegas

Grammy

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Indie Labels Dominate Over Major Labels In Grammy Nominations

Kim Kardashian

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Social Status, What The Opposite Sex Finds Desireable, and Why Booking Celebrities at Nightclubs is Worthwhile.

Crackberry'd: Are We Digital Dummies?

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Are We Digital Dummies? CBC Documentary Airs – Highlights My Research With Musical ADD

Leather Bound Books

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The Power of Scent Marketing & Parallels In The Music Industry

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What Smell or Scent Do We Consider Attractive?

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Market Volatility & Beat Variance Relationship

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How The Stock Market Influences The Hot 100 Billboard Charts

Goosebumps

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Music Induced Chills – A Failure For An Organism To Predict It’s Environment

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Melodyne & How It Will Change Remixing Forever

Interrogation Room

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Game Theory & The Cost of Bottle Service

Nails on Chalkboard

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Why We Experience Goosebumps During A Piece of Music We Love?

Money Making Monkey

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The Meaning of Darwin Vs The Machine

wine-tasting

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Music’s Effect On Wine Tasting

Beautiful Faces

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The Most Beautiful Faces and Social Perception

Fake Boobs

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Fake Boobs, False Reproductive Signals and Cognitive Dissonance

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The Cost of Producing Rock vs Rap, and Favouring Musical Stereotypes

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Stereotypes On Personality Traits Related To Musical-Genre Preferences

serato

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Ortofon’s New S-120 Technology For DJs

Sad Beagle

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Music, Speech and The Minor Third

Listening

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A Few Reasons Why We Listen To Music

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Techno Music and The Future of Sound

S Shaped ToneArm

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Interview With Ortofon – Proper Tonearm Calibration Settings

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Why Soundcloud Will Eventually Replace MySpace

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Freakonomics / New York Times Attention

mick-jagger

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The Rockstar Effect – Singing Produces Same Chemicals As Sex

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SquareUp – Mobile Processing Payment Terminals Great For Nightclubs

Ellie Goulding

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Talent Buying Analysis Software

Little's Law

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Queue Theory & Restaurants – A Solution To Waiting In Line?

People Waiting Outside Nightclub

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Formula For Drink Wait Times

Tomato from Alinea

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Buying Tickets In Advance… To A Restaurant?

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Optimal Price Point For Drinks, In Different Club Demographics

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Buy Admission To Venues In Advance Via iTunes Concert Tickets

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iPhone 4.0 OS Mobile Advertising Solutions For Nightclubs

Rane Pan Knobs

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Canadian Musician Magazine – Advanced Mixing Techniques

Marriage and Divorce Rates

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Population Studies To Predict The Evolving Future Nightclub Demographic

Archandroids

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The Robo-Diva & Selling Future Sex

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Bourbon vs. Vodka: Scientific Analysis of Hangover

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The Barry Manilow Effect, and Weaponizing Classical Music

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Musical ADD in Brazil

CBC Information Processing Documentary

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CBC Documentary on Information Processing

Mozart

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Can Listening to Mozart Boost Your IQ?

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How The DJ’s Musical Selection Can Affect Behaviour In A Nightclub

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Music as Effective as Valium at Relieving Stress

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Red Bull & Vodka?

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Listening To Music Increases Food Consumption

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Music Stimulates Dance

Bar Fight

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Properly Designed Nightclubs Can Reduce Violence

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Music’s Effect On How We Remember A Product

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Auditory Volume of Music vs Volume of Alcohol Consumed

ipod feature

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Musical Attention Deficit Disorder

echonest

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Echonest Software – Will Change Playlists Forever

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How A Disc Jockey’s Strategic Track Selection Can Enhance Experience, Foster Loyalty, and Boost Profits

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April 2009 MacLean’s Magazine Research Coverage

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Toronto Star Coverage – June 26th, 2008

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National Post Coverage

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The Mystery of Whale Song

Click to read some of my independent research
Click to view my press kit

(c) 2012 Darwin vs The Machine